Top 10 Free Link in Bio Tools in 2025

The phrase “link in bio” now captures 18K+ US searches every month. Audiences expect a fast, branded hub — not a generic list of buttons. Below are ten free link in bio tools that stand out in 2025, plus clarity on when to upgrade.

What matters when comparing link in bio tools

Brand control: can you align typography, colors, and favicons with your identity?
Performance + SEO: does the free bio link load fast and include metadata and analytics?
Conversion paths: how easy is it to guide people to a store, booking flow, or email list?

The 2025 shortlist

Here is the quick read on each platform:

HeYou (Free plan): creators who want a polished, mobile-first presence. SEO-ready templates, analytics, and one-click upgrades to custom aliases.
Linktree: teams with heavy social integrations. App-store style integrations, but branding stays on lower tiers.
Beacons: influencers selling digital products. Built-in storefront and tipping, but onboarding is heavier.
Later Link in Bio: Instagram-native scheduling flows. Grid-style previews and calendar tools for IG-first teams.
Koji: interactive mini-apps. Large template marketplace; design consistency varies.
Campsite: freelancers sharing case studies. Lightweight cards, good link-level analytics.
Milkshake: personal brands that want stories-like cards. Swipeable layout, but limited analytics on the free plan.
Taplink: solopreneurs selling services. Payment widgets and messengers baked in; UI feels busy.
Bio.fm: creators with multimedia collections. Block-based playlists for videos, tweets, and newsletters.
Carrd: makers who want granular design control. Custom layouts, but manual setup per section.

How HeYou keeps your free bio link future-proof

Start with a polished template, add proof, and publish in seconds (no design debt).
Free analytics + structured data make “link in bio” pages crawlable and measurable.
Upgrade to HeYou Pro for custom alias suffixes and watermark-free layouts.

Whichever tool you choose, review the experience on mobile, align it with your brand, and track conversions. If you want a free link in bio that already checks those boxes, try HeYou — you can always export content or layer on more advanced features later.