Why Your Personal Homepage Matters (and How to Start with HeYou)

Your homepage is your “first handshake” on the internet — a core asset for personal branding. The goal is not “to use a tool”, but to clarify positioning, demonstrate proof, and guide visitors to next steps. Tools only exist to help you implement this strategy quickly and consistently.

What a homepage does for you

High‑performing personal homepages consistently do three things: build trust, make next steps obvious, and rank well enough to be discoverable. Here’s how that translates into practice:

Own your narrative: present your positioning and proof (work samples, talks, metrics).
Reduce friction: one clean link for resumes, bios, social profiles, and outreach.
Improve discoverability: fast, mobile‑first, and SEO‑sound structure for organic reach.

Elements of an effective homepage

Above‑the‑fold clarity: name, title, and a crisp one‑sentence value proposition.
Primary actions: contact, booking, portfolio, newsletter, or store — not all, the right ones.
Curated links: 3–6 links that ladder up to your goals; use consistent microcopy.
Social proof: logos, testimonials, talks, publications, or notable metrics.
Accessible design: readable typography, contrast, focus states; works on any device.

Common mistakes to avoid

Throwing every link on the page — instead, prioritize signal over volume.
Neglecting mobile layout — >60% of visits come from phones.
Forgettable URLs and inconsistent visuals — erodes trust and recall.

From strategy to execution

Define positioning and audience: who you help, and how.
Curate proof: 3–5 strongest projects, talks, clients, or metrics.
Design the journey: one primary CTA, and 1–2 secondary actions.
Then choose a tool and publish: templates are vehicles, not the goal.

Under the hood: quality that compounds

Performance: lightweight UI, image hints, and preconnects for snappy loads.
SEO: structured metadata, canonical URLs, sitemaps, and clean semantic HTML.
Accessibility: color contrast, keyboard navigation, and clear focus indicators.

Upgrade when you’re ready

Custom URL suffix on heyou.page/your‑name for a memorable, consistent identity.
No branding for a clean, focused experience.
Templates updated at least twice a month to keep visuals fresh.

Quick checklist

Above‑the‑fold headline clarifies who you help and how.
One primary CTA; secondary actions don’t compete.
Links are descriptive and limited; analytics turned on.

When you’re ready to implement, you can use any site builder. If you prefer a quick and consistent option, HeYou helps you publish fast; and if you need a custom URL and no branding, Pro adds those finishing touches.